Episode 13: Advertising
Our guest today is Dr. Joseph Pai from Taiwan. Joseph has over 30 years of experience working in public communication and enterprise marketing. His most recent role was working as the Chairman of Taiwan Ogilvy & Mather, which is one of the top advertising agencies in Taiwan and a well-known global brand in the advertising world. During his 10+ years as chairman, he worked with major brands like Coca-Cola, Ford, IBM, Standard Chartered Bank, and Nokia. He’s also taught as some of the top business universities in China and Taiwan, like Fudan University in Shanghai and the Enterprise Research Institute of Taiwan’s Political University.
In this podcast episode, Joseph talks about the unexpected twists and turns in his career journey that led him to advertising. He shares why truth is so important in advertising, why it’s important for Christians to perform well in their jobs, and what it means to be a marketplace minister. Here’s our conversation with Joseph.
Highlights from the podcast:
Joseph’s unique career journey of studying mechanical engineering, getting his MBA, working at a consulting firm, studying his PhD, leading a small PR firm, and joining Ogilvy & Mather
What Joseph enjoyed most about working in advertising
The misconception that churches have about the advertising industry
How the job of advertising is to make the truth a “touching truth” which enters into people’s minds and hearts
Ogilvy’s policy that a team member does not have to take on a client that he or she does not believe in
Why Joseph says, “I’m afraid of those Christians who do not perform well, and just want to evangelize.”
What it means to Joseph to be a marketplace minister
